11 Aug

Five key retail realities one needs to keep in mind when planning merchandising strategies

Promotional merchandising involves employing promotional products to help companies and other organisations advertise their products and services. According to the Advertising Speciality Institute, more than 750,000 different products are...

26 May

Advantages and disadvantages of IP Licenses

You are an intellectual and need to acquire rights to certain intellectual property (IP) of yours like an invention or a copyrighted work. And you need to enter into...

19 May

Pros and cons of product licensing

There are two routes of taking your idea to market, one is by licensing while the other is by self-manufacturing. Licensing is defined as allowing a business or individual...

12 May

By taking licensing as an alternative, one can see his dream come to life on store shelves

The time when Stephen Key started teaching people how to bring their ideas to market without starting a business, he had no idea where it would lead to. He...

22 Sep

Licensing Benefits for Licensors

There are many reasons for an intellectual property (IP) owner to grant a license. The most obvious one is to generate revenue from the guarantee and royalty payments. But...

12 Sep

GENRES OF LICENSING

ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which...

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